Spring Education Program

"Club Trends"

Sponsored by

Tuesday, March 12, 2013
Smith Turf & Irrigation
Charlotte, North Carolina

8:30 – 9:00 a.m.   Registration and Continental Breakfast
9:00 – 10:30 a.m.  Club Trends: Turf and Equipment with Smith Turf & Irrigation
  (Credits: 1.5, CMAA Competency: Golf, Sports & Recreation Management)
10:30 – 11:00 a.m.  Smith Turf & Irrigation Facility Tour
  (Credits: .5, CMAA Competency: Golf, Sports & Recreation Management)

11:00 – 11:15 a.m.  Break

11:15 a.m. – 1:15 p.m.  Club Trends: Membership and Marketing with Steve Graves
  (Credits: 2, CMAA Competency: Membership & Marketing)
1:15 – 2:00 p.m.  Lunch
2:00 – 4:00 p.m.   Club Trends: Membership and Marketing with Steve Graves (continued)
  (Credits: 2, CMAA Competency: Membership & Marketing)

Come catch up on the latest “Club Trends” in golf maintenance, management, and membership marketing. Our partners at Smith Turf & Irrigation (Silver Sponsor) will begin the day by sharing some of the latest technology that is hitting the market. They will show us what we can expect for the future in turf management, and they will also provide you with some very specific tips on how you may be able to significantly save your club money on future purchases, regardless of the vendor you choose.

We will then move from management to membership as we continue the “Club Trends” theme discussing various ways to attract and retain members. We are extremely honored to bring you Steve Graves, President and Founder of Creative Golf Marketing. He is always a favorite presenter at CMAA’s World Conference and is highly-regarded in the industry for his achievements. Creative Golf Marketing, has been named “Membership Marketing Firm of the Year” eleven consecutive years in a row by The BoardRoom Magazine, and the magazine also recognizes Graves as an industry expert in their “Ask the Experts” section for Membership Marketing Consultants.

Attire: Dress for the program is business casual.

Click here for the Registration Form. Please note the registration deadline of Monday, March 4, 2013.

Smith Turf & Irrigation
4355 Golf Acres Drive
Charlotte, NC 28208

The Dunhill Hotel will serve as the Chapter’s host hotel for the program. The hotel is located at:
237 N. Tryon Street, Charlotte, NC 28202.

The Chapter has a room block set up at rates ranging from $149-189/night plus taxes. To make your reservation, please call 704-332-4141 and ask for the “Carolinas Chapter CMAA” group rate or click here to book directly online. The room block will be released on Monday, February 11, 2013.

Smith Turf & Irrigation is located less than five miles from Charlotte’s city center, where there are a plethora of other hotel options from which to choose. Additionally, it is less than ten miles from Southpark and less than five miles from the airport where there are additional accommodation options as well.

The Carolinas Club Foundation’s Fundraising Vendor Golf Tournament will be on Monday, March 11 at Carolina Golf Club, also in Charlotte. Consider making a two-day event of it and join us for a day of golf before Tuesday’s Education Program. If you’re not a golfer or can’t afford the time away, consider joining us for just the after-play reception for some good food and beverage, networking and fun with colleagues and industry-supporting vendors.

Click here for complete event and registration information.